Jenesequa

Jenesequa is an iPad fashion magazine that I assisted with UX improvements within the app and the accompanying website, as well as email designs and other marketing efforts.

One example where the iPad magazine needed improvements was navigation within the app. It was very difficult to navigate between features and skip around as you might do with a print magazine. It was also difficult to know where you were once you entered into a feature. I explored several navigation solutions, as well as tips educating the user how to navigate the content.

I also redesigned all of their emails in order to increase the open rates and click-through rates by simplifying and focusing the content and creating clear call-to-actions.