Target

While working at the agency Pop, I spent roughly 8 months solely devoted to Target projects. The most notable project was the massive 200+ page design overhaul of the Target Corporate site.

The process included several months of revision rounds with stakeholders in order to accurately represent all aspects of the Target Corporation... including everything from the company history, culture and programs... to careers, investors and media... all in one branded and cohesive entity.

This project helped me understand the inner workings of a large corporation and how to guide the various entities through the design process, all of which had very different motivations for the project, yet collaboration being a necessity for a successful outcome. It was a valuable experience to be involved with a company that places such enormous value on design and attention to detail.

My role on this project was lead designer working closely with a creative director, art director, information architects, developers and account directors.

Project via Pop