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Gene Juarez

The goal behind this web redesign was to create a framework that was versatile and neutral, yet elegant and beautiful.

90% of this site consists of client-managed content modules, therefore the design had to be flexible enough to accommodate drastic content changes with every new style and season, but strong enough to maintain the design integrity and uphold the Gene Juarez brand.

My role was lead designer, carrying the project from initial concept to completion.

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